Max Hamburger Essay

History- Established in 1968, Max was the first burger fast food chain in Sweden. Their founders Curt Bergfors and Britta Anderson opened their first restaurant in Gallivare, high up in the northern part of Sweden. Max is a second generation family owned company run by the sons of founder Curt Bergfors. The name Max stems from founder’s nickname. The founder, Curt Bergfors is still active in the company as Chairman of Board, and family still owns 1000 percent of the company. Richard Bergfors is the company’s President and Christoffer Bergfors is the Vice President. Market Analysis 2007 was the year when Max took a good hard look at themselves, in terms of climate change. After hearing the reports of how global warming is affecting their planet, Max started thinking on how to make a change? Max realized that they were part of problem but they also want to be part of solution. Max conducted a climate inventory that also included their suppliers. In assistance with the Natural Step and U&W, Max analyzed the entire production chain. The direct climate impacts were analyzed using the Greenhouse Gas Protocol, which also forms the basis for international ISO standards, 14. 065. The analysis included energy consumption in buildings, transports, packaging, and the climate impacts from each respective ingredient. In food production the main contributors to the greenhouse effect are carbon dioxide, methane and nitrous oxide. They soon realized that that in their business, the meat in their hamburgers was the greatest source of the emissions.